- 40 (Registered)
EntreLaunch’s Early Stage Business Accelerator is designed to help future entrepreneurs and small business owners get started right by guiding you through the ideation, validation and business building process.
This course is offered in 2 options:
1. Self-led course with access to Forum
This course is text based with some videos and audio.
2. Self-led course with access to Forum and 10 hours of one on one consulting with founder, Rebecca Palmer.
This upgrade option provides personal one-on-one consulting to guide you through the business ideation and launch process.
Course Outline:
Students are immersed in real-world business planning, with an emphasis on small business and social enterprises, and will emerge at the end of 9 weeks with a validated business idea, web presence and business plan. Students/teams identify and design their own solution to solve a need, problem or pain point.
Prerequisite:
- None.
The program will:
- Identify needs, problems or pain points
- Strategize and develop a solution to a real world problem (students in this course will focus on products)
- Apply real-world business concepts to develop a business idea using the Lean Model Canvas.
- Create a Financial Forecast for their business
- Create a product prototype
- Develop an understanding of costing and pricing, revenue generation and apply the same to a business model.
- Learn to conduct customer interviews and apply the same using UX Design
- Develop a story and create a pitch for their business model.
- Learn branding skills to develop a business brand
- Develop employment and life skills including critical thinking, time management, collaboration, and communication while becoming more self-confident.
- Engage in online or small group activities (where possible).
Logistical Requirements for Participants:
- Computers with internet access
- Stationary including paper, pens, markers, post-its
- Access to video conferencing software for remote training (Note students will need to be able to access video conferencing via webcam and microphone to fully participate in sessions.)
- Access to email and Google Drive
Course Content
Week 1: Ideation
2- Lecture1.1Ideation | Accelerator 30 min
- Lecture1.2Ideation Assignment 30 min
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Week 2: What's Your Why
4- Lecture2.1What’s Your Why | Accelerator 10 min
- Lecture2.2Storytelling and Why Stories Matter | Accelerator 15 min
- Lecture2.3Social Enterprise Versus Social Impact | Accelerator 10 min
- Lecture2.4Week 1 Assignments | Accelerator
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Week 3: Introduction to Lean Model Canvas
2- Lecture3.1Using the Lean Model Canvas | Accelerator 10 min
- Lecture3.2Identifying Your Audience | Accelerator 30 min
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Week 4: Customer Development
5- Lecture4.1Why Customer Discovery is Vital For Your Business | Accelerator 30 min
- Lecture4.2Conducting Customer Discovery Interviews | Accelerator 30 min
- Lecture4.3Customer Centric Design | Accelerator 10 min
- Lecture4.4UX Design | Accelerator 30 min
- Lecture4.5Week 2 Assignments – Customer Development | Accelerator
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Week 5: Legal, Revenue and Finance
5- Lecture5.1Costs and Revenue | Accelerator 30 min
- Lecture5.2Creating a Financial Forecast | Accelerator 30 min
- Lecture5.3Understanding Legal and Copyright for Graphic Design | Accelerator 30 min
- Lecture5.4Legal and Revenue Assignment | Accelerator 30 min
- Lecture5.5The Legal Stuff | Accelerator 20 min
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Week 6: Marketing Your Brand
6- Lecture6.1A Brand Story | Accelerator 10 min
- Lecture6.2Marketing in Startups | Accelerator 10 min
- Lecture6.3Growth Hacking | Accelerator 05 min
- Lecture6.4Creating a Brand Guideline For Your Business | Accelerator 30 min
- Lecture6.5Creating a Brand Guideline Assignment | Accelerator 30 min
- Lecture6.6Getting Started on Social | Accelerator 30 min
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Week 7: Branding and Design
5- Lecture7.1Graphic Design | Accelerator 10 min
- Lecture7.2Hiring a Graphic Designer | Accelerator 30 min
- Lecture7.3Hiring a Graphic Designer Assignment | Accelerator 30 min
- Lecture7.4Introduction to Colour Theory | Accelerator 13 min
- Lecture7.5Colour Theory Assignment | Accelerator 30 min
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Week 8: Marketing your Business
5- Lecture8.1Market Segmentation – TAM SAM SOM | Accelerator 30 min
- Lecture8.2Marketing KPIs and Tracking | Accelerator 30 min
- Lecture8.3Segmentation Tables | Accelerator 30 min
- Lecture8.4Marketing Funnels | Accelerator 30 min
- Lecture8.5Week 8 Marketing Assignments | Accelerator 30 min
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Week 9: Developing Your Pitch
3- Lecture9.1Pitch Types | Accelerator 30 min
- Lecture9.2Pitch Assignment | Accelerator 30 min
- Lecture9.3Developing Your Pitch | Accelerator 30 min
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