Course Content
Total learning: 37 lessons
Time: 9 weeks
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Week 1: Ideation
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Ideation | Accelerator 30 minLecture1.1
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Ideation Assignment 30 minLecture1.2
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Week 2: What's Your Why
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What’s Your Why | Accelerator 10 minLecture2.1
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Storytelling and Why Stories Matter | Accelerator 15 minLecture2.2
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Social Enterprise Versus Social Impact | Accelerator 10 minLecture2.3
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Week 1 Assignments | AcceleratorLecture2.4
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Week 3: Introduction to Lean Model Canvas
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Week 4: Customer Development
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Why Customer Discovery is Vital For Your Business | Accelerator 30 minLecture4.1
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Conducting Customer Discovery Interviews | Accelerator 30 minLecture4.2
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Customer Centric Design | Accelerator 10 minLecture4.3
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UX Design | Accelerator 30 minLecture4.4
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Week 2 Assignments – Customer Development | AcceleratorLecture4.5
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Week 5: Legal, Revenue and Finance
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Costs and Revenue | Accelerator 30 minLecture5.1
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Creating a Financial Forecast | Accelerator 30 minLecture5.2
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Understanding Legal and Copyright for Graphic Design | Accelerator 30 minLecture5.3
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Legal and Revenue Assignment | Accelerator 30 minLecture5.4
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The Legal Stuff | Accelerator 20 minLecture5.5
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Week 6: Marketing Your Brand
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A Brand Story | Accelerator 10 minLecture6.1
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Marketing in Startups | Accelerator 10 minLecture6.2
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Growth Hacking | Accelerator 05 minLecture6.3
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Creating a Brand Guideline For Your Business | Accelerator 30 minLecture6.4
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Creating a Brand Guideline Assignment | Accelerator 30 minLecture6.5
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Getting Started on Social | Accelerator 30 minLecture6.6
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Week 7: Branding and Design
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Graphic Design | Accelerator 10 minLecture7.1
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Hiring a Graphic Designer | Accelerator 30 minLecture7.2
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Hiring a Graphic Designer Assignment | Accelerator 30 minLecture7.3
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Introduction to Colour Theory | Accelerator 13 minLecture7.4
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Colour Theory Assignment | Accelerator 30 minLecture7.5
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Week 8: Marketing your Business
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Market Segmentation – TAM SAM SOM | Accelerator 30 minLecture8.1
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Marketing KPIs and Tracking | Accelerator 30 minLecture8.2
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Segmentation Tables | Accelerator 30 minLecture8.3
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Marketing Funnels | Accelerator 30 minLecture8.4
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Week 8 Marketing Assignments | Accelerator 30 minLecture8.5
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Week 9: Developing Your Pitch
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Pitch Types | Accelerator 30 minLecture9.1
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Pitch Assignment | Accelerator 30 minLecture9.2
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Developing Your Pitch | Accelerator 30 minLecture9.3
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