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Curriculum

  • 6 Sections
  • 27 Lessons
  • Lifetime
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  • What’s Your Story - Vision and Validation Week 1
    Welcome to the EntreLaunch Online Accelerator Program.
    5
    • 1.1
      What’s Your Why
      10 Minutes
    • 1.2
      Storytelling and Why Stories Matter
      15 Minutes
    • 1.3
      Social Enterprise Versus Social Impact
      10 Minutes
    • 1.4
      Using the Lean Model Canvas
      10 Minutes
    • 1.5
      Week 1 Assignments
  • Customer Development Week 2
    6
    • 2.1
      Customer Centric Design and User Experience (UX Design)
      30 Minutes
    • 2.2
      Why Customer Discovery is Vital For Your Business
      30 Minutes
    • 2.3
      Conducting Customer Discovery Interviews
      30 Minutes
    • 2.4
      Market Segmentation – TAM SAM SOM
      30 Minutes
    • 2.5
      Segmentation Tables
      30 Minutes
    • 2.6
      Week 2 Assignments – Customer Development
  • Revenue and Finance Week 3
    1
    • 3.1
      Creating a Financial Forecast
      30 Minutes
  • Branding and Design Week 4
    10
    • 4.1
      Introduction to Colour Theory
      13 Minutes
    • 4.2
      Creating a Brand Guideline For Your Business
      30 Minutes
    • 4.3
      Colour Theory Assignment
      30 Minutes
    • 4.4
      Colour Theory
      30 Minutes5 Questions
    • 4.5
      Graphic Design
      10 Minutes
    • 4.6
      Hiring a Graphic Designer
      30 Minutes
    • 4.7
      Hiring a Graphic Designer Assignment
      30 Minutes
    • 4.8
      Hiring a Graphic Designer Quiz
      10 Minutes3 Questions
    • 4.9
      Creating a Brand Guideline Assignment
      30 Minutes
    • 4.10
      Brand Guideline Quiz
      10 Minutes2 Questions
  • Startup Legal Week 5
    3
    • 5.1
      Understanding Legal and Copyright for Graphic Design
      30 Minutes
    • 5.2
      Legal and Copyright Assignment
      30 Minutes
    • 5.3
      Legal and Copyright Quiz
      10 Minutes2 Questions
  • Marketing Week 6
    6
    • 6.1
      Marketing in Startups
      10 Minutes
    • 6.1
      Week 6 Assignments
      30 Minutes
    • 6.2
      A Brand Story
      10 Minutes
    • 6.3
      Marketing Funnels
      30 Minutes
    • 6.4
      Marketing KPIs and Tracking
      30 Minutes
    • 6.5
      Growth Hacking
      5 Minutes

Graphic Design

Design is a powerful communication tool to create attractive, user-friendly communication pieces to a capture the attention for a demographic of a business service and/or product. Graphic Design communicates meaning, feeling, through written and visual messages to large groups of people who are not contacted directly.

This lesson can be applied to an entrepreneur who requires Graphic Design knowledge:

  • Hiring a Graphic Designer
  • Colour Theory
  • Creating a Brand Guideline for your Business
  • Understanding Legal and Copyright

What’s in it for you?

  1. Understand how to apply colour theory to your brand assets and brand identity
  2. Build a Brand Guideline to share with your team
  3. Learn what to look for when hiring a Graphic Designer
  4. Understand legal rights of creative owners and what is protected by copyright

 

Colour Theory
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Hiring a Graphic Designer
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