Segmentation Tables
Segmentation Tables
Earlier we created your ideal client. It is possible that you have more than one ideal client in mind. This is where a segmentation table comes in handy. For each potential customer segment, rate the category from a scale of 1 (being low) and 3 (being ideal). Total each column. The column with the highest total represents your most ideal customer based on your customer research thus far. Start with this market segment when testing your product or service.
| Segmentation Table | Customer 1 | Customer 2 | Customer 3 |
| Pervasiveness – scale and scope of segment need | |||
| Acceptance of offering by target beneficiary | |||
| Salience to customer/target beneficiary | |||
| Urgency to Customer | |||
| Visibility of benefit | |||
| Timeliness of effect | |||
| Credibility of company | |||
| Performance Contingency | |||
| Competitiveness of your solution | |||
| Fundability of the purchase and use by segment | |||
| Total |