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Curriculum

  • 6 Sections
  • 27 Lessons
  • Lifetime
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  • What’s Your Story - Vision and Validation Week 1
    Welcome to the EntreLaunch Online Accelerator Program.
    5
    • 1.1
      What’s Your Why
      10 Minutes
    • 1.2
      Storytelling and Why Stories Matter
      15 Minutes
    • 1.3
      Social Enterprise Versus Social Impact
      10 Minutes
    • 1.4
      Using the Lean Model Canvas
      10 Minutes
    • 1.5
      Week 1 Assignments
  • Customer Development Week 2
    6
    • 2.1
      Customer Centric Design and User Experience (UX Design)
      30 Minutes
    • 2.2
      Why Customer Discovery is Vital For Your Business
      30 Minutes
    • 2.3
      Conducting Customer Discovery Interviews
      30 Minutes
    • 2.4
      Market Segmentation – TAM SAM SOM
      30 Minutes
    • 2.5
      Segmentation Tables
      30 Minutes
    • 2.6
      Week 2 Assignments – Customer Development
  • Revenue and Finance Week 3
    1
    • 3.1
      Creating a Financial Forecast
      30 Minutes
  • Branding and Design Week 4
    10
    • 4.1
      Introduction to Colour Theory
      13 Minutes
    • 4.2
      Creating a Brand Guideline For Your Business
      30 Minutes
    • 4.3
      Colour Theory Assignment
      30 Minutes
    • 4.4
      Colour Theory
      30 Minutes5 Questions
    • 4.5
      Graphic Design
      10 Minutes
    • 4.6
      Hiring a Graphic Designer
      30 Minutes
    • 4.7
      Hiring a Graphic Designer Assignment
      30 Minutes
    • 4.8
      Hiring a Graphic Designer Quiz
      10 Minutes3 Questions
    • 4.9
      Creating a Brand Guideline Assignment
      30 Minutes
    • 4.10
      Brand Guideline Quiz
      10 Minutes2 Questions
  • Startup Legal Week 5
    3
    • 5.1
      Understanding Legal and Copyright for Graphic Design
      30 Minutes
    • 5.2
      Legal and Copyright Assignment
      30 Minutes
    • 5.3
      Legal and Copyright Quiz
      10 Minutes2 Questions
  • Marketing Week 6
    6
    • 6.1
      Marketing in Startups
      10 Minutes
    • 6.1
      Week 6 Assignments
      30 Minutes
    • 6.2
      A Brand Story
      10 Minutes
    • 6.3
      Marketing Funnels
      30 Minutes
    • 6.4
      Marketing KPIs and Tracking
      30 Minutes
    • 6.5
      Growth Hacking
      5 Minutes

Week 1 Assignments

 

Each week you will receive assignments designed to move your idea to the next level.  Expect to spend 20-30 hours per week on each course and assignment.

  1. Identify a Customer Problem or Customer Problems that you want to focus on.  I ________ to _________________ by ____________

 

  1. How are you qualified to work on this problem?

 

  1. Complete the Problem, Solution and Unique Value Proposition section on the lean canvas for each idea. Review each canvas. Discard any canvas that does not provide a clear problem and solution. Redo the lean model canvas filling in all sections for your primary idea.

 

  1. Identify keywords to locate resources relating to the Problem and existing solutions, which may include competitors, blogs, personalities, research organizations or partners.

 

  1. Interview 25 individuals that have knowledge of the Customer Problem or may be customers themselves to further understand customer problem – the problem may not be what you think. Do not tell the individuals what your solution is, rather let the individuals tell you the story behind their problem and how they are currently solving it.
Using the Lean Model Canvas
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Customer Centric Design and User Experience (UX Design)
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