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Curriculum

  • 9 Sections
  • 37 Lessons
  • Lifetime
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  • Week 1: Ideation
    Week 1
    3
    • 1.0
      Ideation | Accelerator
      30 Minutes
    • 1.1
      Ideation Assignment
      30 Minutes
    • 1.3
      Week 1 Assignments | Accelerator
  • Week 2: What's Your Why
    3
    • 2.0
      What’s Your Why | Accelerator
      10 Minutes
    • 2.1
      Storytelling and Why Stories Matter | Accelerator
      15 Minutes
    • 2.2
      Social Enterprise Versus Social Impact | Accelerator
      10 Minutes
  • Week 3: Introduction to Lean Model Canvas
    2
    • 3.1
      Using the Lean Model Canvas | Accelerator
      10 Minutes
    • 3.2
      Identifying Your Audience | Accelerator
      30 Minutes
  • Week 4: Customer Development
    5
    • 4.1
      Why Customer Discovery is Vital For Your Business | Accelerator
      30 Minutes
    • 4.2
      Conducting Customer Discovery Interviews | Accelerator
      30 Minutes
    • 4.3
      Customer Centric Design | Accelerator
      10 Minutes
    • 4.4
      UX Design | Accelerator
      30 Minutes
    • 4.5
      Week 2 Assignments – Customer Development | Accelerator
  • Week 5: Legal, Revenue and Finance
    5
    • 5.1
      Costs and Revenue | Accelerator
      30 Minutes
    • 5.2
      Creating a Financial Forecast | Accelerator
      30 Minutes
    • 5.3
      Understanding Legal and Copyright for Graphic Design | Accelerator
      30 Minutes
    • 5.4
      The Legal Stuff | Accelerator
      20 Minutes
    • 5.5
      Legal and Revenue Assignment | Accelerator
      30 Minutes
  • Week 6: Marketing Your Brand
    6
    • 6.1
      A Brand Story | Accelerator
      10 Minutes
    • 6.2
      Marketing in Startups | Accelerator
      10 Minutes
    • 6.3
      Growth Hacking | Accelerator
      5 Minutes
    • 6.4
      Creating a Brand Guideline For Your Business | Accelerator
      30 Minutes
    • 6.5
      Creating a Brand Guideline Assignment | Accelerator
      30 Minutes
    • 6.6
      Getting Started on Social | Accelerator
      30 Minutes
  • Week 7: Branding and Design
    5
    • 7.1
      Graphic Design | Accelerator
      10 Minutes
    • 7.2
      Hiring a Graphic Designer | Accelerator
      30 Minutes
    • 7.3
      Hiring a Graphic Designer Assignment | Accelerator
      30 Minutes
    • 7.4
      Introduction to Colour Theory | Accelerator
      13 Minutes
    • 7.5
      Colour Theory Assignment | Accelerator
      30 Minutes
  • Week 8: Marketing your Business
    5
    • 8.1
      Market Segmentation – TAM SAM SOM | Accelerator
      30 Minutes
    • 8.2
      Marketing KPIs and Tracking | Accelerator
      30 Minutes
    • 8.3
      Segmentation Tables | Accelerator
      30 Minutes
    • 8.4
      Marketing Funnels | Accelerator
      30 Minutes
    • 8.5
      Week 8 Marketing Assignments | Accelerator
      30 Minutes
  • Week 9: Developing Your Pitch
    3
    • 9.1
      Pitch Types | Accelerator
      30 Minutes
    • 9.2
      Developing Your Pitch | Accelerator
      30 Minutes
    • 9.3
      Pitch Assignment | Accelerator
      30 Minutes

Creating a Financial Forecast | Accelerator

As you progress with your business idea, you will want estimate costs and prepare a Financial Forecast for the next several years. What are your monthly revenues and where do they come from? What expenses do you expect to pay each month? Have you considered the cost of an office? Supplies? Legal services? Shipping? Salaries? Raw materials? Before proceeding with your idea, you will want to make sure you will have enough revenue to cover your basic expenses. Too many businesses fail to open or close quickly because they have underestimated costs. The overall yearly costs and revenue is shown on the Projected Income tab. You will need to attach a Financial Forecast to all funding and grant applications. This document will need to be updated regularly to align with any cost or revenue changes.

To help you with your first draft, please refer to the attached spreadsheet. This document contains generic revenue streams and expenses. Customize the costs and revenue items to your business.

Do not forget hidden costs, payment processing costs or costs related to employment such as WSIB, EI premiums and any other remittances.

Assignment: Draft your projected financial statements for the next 3 years.

Draft Financial Forecast Spreadsheet (downloadable)

A Blank Financial Forecast

Costs and Revenue | Accelerator
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Understanding Legal and Copyright for Graphic Design | Accelerator
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