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Curriculum

  • 9 Sections
  • 37 Lessons
  • Lifetime
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  • Week 1: Ideation
    Week 1
    3
    • 1.0
      Ideation | Accelerator
      30 Minutes
    • 1.1
      Ideation Assignment
      30 Minutes
    • 1.3
      Week 1 Assignments | Accelerator
  • Week 2: What's Your Why
    3
    • 2.0
      What’s Your Why | Accelerator
      10 Minutes
    • 2.1
      Storytelling and Why Stories Matter | Accelerator
      15 Minutes
    • 2.2
      Social Enterprise Versus Social Impact | Accelerator
      10 Minutes
  • Week 3: Introduction to Lean Model Canvas
    2
    • 3.1
      Using the Lean Model Canvas | Accelerator
      10 Minutes
    • 3.2
      Identifying Your Audience | Accelerator
      30 Minutes
  • Week 4: Customer Development
    5
    • 4.1
      Why Customer Discovery is Vital For Your Business | Accelerator
      30 Minutes
    • 4.2
      Conducting Customer Discovery Interviews | Accelerator
      30 Minutes
    • 4.3
      Customer Centric Design | Accelerator
      10 Minutes
    • 4.4
      UX Design | Accelerator
      30 Minutes
    • 4.5
      Week 2 Assignments – Customer Development | Accelerator
  • Week 5: Legal, Revenue and Finance
    5
    • 5.1
      Costs and Revenue | Accelerator
      30 Minutes
    • 5.2
      Creating a Financial Forecast | Accelerator
      30 Minutes
    • 5.3
      Understanding Legal and Copyright for Graphic Design | Accelerator
      30 Minutes
    • 5.4
      The Legal Stuff | Accelerator
      20 Minutes
    • 5.5
      Legal and Revenue Assignment | Accelerator
      30 Minutes
  • Week 6: Marketing Your Brand
    6
    • 6.1
      A Brand Story | Accelerator
      10 Minutes
    • 6.2
      Marketing in Startups | Accelerator
      10 Minutes
    • 6.3
      Growth Hacking | Accelerator
      5 Minutes
    • 6.4
      Creating a Brand Guideline For Your Business | Accelerator
      30 Minutes
    • 6.5
      Creating a Brand Guideline Assignment | Accelerator
      30 Minutes
    • 6.6
      Getting Started on Social | Accelerator
      30 Minutes
  • Week 7: Branding and Design
    5
    • 7.1
      Graphic Design | Accelerator
      10 Minutes
    • 7.2
      Hiring a Graphic Designer | Accelerator
      30 Minutes
    • 7.3
      Hiring a Graphic Designer Assignment | Accelerator
      30 Minutes
    • 7.4
      Introduction to Colour Theory | Accelerator
      13 Minutes
    • 7.5
      Colour Theory Assignment | Accelerator
      30 Minutes
  • Week 8: Marketing your Business
    5
    • 8.1
      Market Segmentation – TAM SAM SOM | Accelerator
      30 Minutes
    • 8.2
      Marketing KPIs and Tracking | Accelerator
      30 Minutes
    • 8.3
      Segmentation Tables | Accelerator
      30 Minutes
    • 8.4
      Marketing Funnels | Accelerator
      30 Minutes
    • 8.5
      Week 8 Marketing Assignments | Accelerator
      30 Minutes
  • Week 9: Developing Your Pitch
    3
    • 9.1
      Pitch Types | Accelerator
      30 Minutes
    • 9.2
      Developing Your Pitch | Accelerator
      30 Minutes
    • 9.3
      Pitch Assignment | Accelerator
      30 Minutes

Developing Your Pitch | Accelerator

Developing Your Pitch

At the end of this course you will be expected to pitch your business to a group of mentors and instructors. This is your opportunity to tell us your story, why your idea matters and why you are the team to make it happen.

The pitch format will vary depending on who you are pitching in front us however, each pitch contains the same key elements and you must be able to anticipate and answer questions presented by investors, judges or others.

To prepare for pitching, you need to develop a 30 second Elevator Pitch, a 5 minute pitch and a pitch deck (slide deck).

In many cases, you will present your pitch with the pitch deck but you must be prepared for audio only presentations. Ensure you know how to explain your idea in 30 seconds or less.

The Pitch Deck

Remember that when you are preparing a deck and developing your pitch, you want visuals and fast facts, not a slide full of unreadable text. Your words should express all the key points and the deck is simply a visual assist to spark interest and highlight key points. We will go further into the parts of a deck in our weekly lesson.

Sample Decks

AirBNB Pitch Deck 2008 

SnapChat Pitch Deck

The Full Slide Deck:

https://entrelaunch.org/wp-content/uploads/2021/02/Creating-a-Pitch-i13-powerpoint.mp4
Pitch Types | Accelerator
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Pitch Assignment | Accelerator
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