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Curriculum

  • 9 Sections
  • 37 Lessons
  • Lifetime
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  • Week 1: Ideation
    Week 1
    3
    • 1.0
      Ideation | Accelerator
      30 Minutes
    • 1.1
      Ideation Assignment
      30 Minutes
    • 1.3
      Week 1 Assignments | Accelerator
  • Week 2: What's Your Why
    3
    • 2.0
      What’s Your Why | Accelerator
      10 Minutes
    • 2.1
      Storytelling and Why Stories Matter | Accelerator
      15 Minutes
    • 2.2
      Social Enterprise Versus Social Impact | Accelerator
      10 Minutes
  • Week 3: Introduction to Lean Model Canvas
    2
    • 3.1
      Using the Lean Model Canvas | Accelerator
      10 Minutes
    • 3.2
      Identifying Your Audience | Accelerator
      30 Minutes
  • Week 4: Customer Development
    5
    • 4.1
      Why Customer Discovery is Vital For Your Business | Accelerator
      30 Minutes
    • 4.2
      Conducting Customer Discovery Interviews | Accelerator
      30 Minutes
    • 4.3
      Customer Centric Design | Accelerator
      10 Minutes
    • 4.4
      UX Design | Accelerator
      30 Minutes
    • 4.5
      Week 2 Assignments – Customer Development | Accelerator
  • Week 5: Legal, Revenue and Finance
    5
    • 5.1
      Costs and Revenue | Accelerator
      30 Minutes
    • 5.2
      Creating a Financial Forecast | Accelerator
      30 Minutes
    • 5.3
      Understanding Legal and Copyright for Graphic Design | Accelerator
      30 Minutes
    • 5.4
      The Legal Stuff | Accelerator
      20 Minutes
    • 5.5
      Legal and Revenue Assignment | Accelerator
      30 Minutes
  • Week 6: Marketing Your Brand
    6
    • 6.1
      A Brand Story | Accelerator
      10 Minutes
    • 6.2
      Marketing in Startups | Accelerator
      10 Minutes
    • 6.3
      Growth Hacking | Accelerator
      5 Minutes
    • 6.4
      Creating a Brand Guideline For Your Business | Accelerator
      30 Minutes
    • 6.5
      Creating a Brand Guideline Assignment | Accelerator
      30 Minutes
    • 6.6
      Getting Started on Social | Accelerator
      30 Minutes
  • Week 7: Branding and Design
    5
    • 7.1
      Graphic Design | Accelerator
      10 Minutes
    • 7.2
      Hiring a Graphic Designer | Accelerator
      30 Minutes
    • 7.3
      Hiring a Graphic Designer Assignment | Accelerator
      30 Minutes
    • 7.4
      Introduction to Colour Theory | Accelerator
      13 Minutes
    • 7.5
      Colour Theory Assignment | Accelerator
      30 Minutes
  • Week 8: Marketing your Business
    5
    • 8.1
      Market Segmentation – TAM SAM SOM | Accelerator
      30 Minutes
    • 8.2
      Marketing KPIs and Tracking | Accelerator
      30 Minutes
    • 8.3
      Segmentation Tables | Accelerator
      30 Minutes
    • 8.4
      Marketing Funnels | Accelerator
      30 Minutes
    • 8.5
      Week 8 Marketing Assignments | Accelerator
      30 Minutes
  • Week 9: Developing Your Pitch
    3
    • 9.1
      Pitch Types | Accelerator
      30 Minutes
    • 9.2
      Developing Your Pitch | Accelerator
      30 Minutes
    • 9.3
      Pitch Assignment | Accelerator
      30 Minutes

Graphic Design | Accelerator

Design is a powerful communication tool to create attractive, user-friendly communication pieces to a capture the attention for a demographic of a business service and/or product. Graphic Design communicates meaning, feeling, through written and visual messages to large groups of people who are not contacted directly.

This lesson can be applied to an entrepreneur who requires Graphic Design knowledge:

  • Hiring a Graphic Designer
  • Colour Theory
  • Creating a Brand Guideline for your Business
  • Understanding Legal and Copyright

What’s in it for you?

  1. Understand how to apply colour theory to your brand assets and brand identity
  2. Build a Brand Guideline to share with your team
  3. Learn what to look for when hiring a Graphic Designer
  4. Understand legal rights of creative owners and what is protected by copyright

 

Getting Started on Social | Accelerator
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Hiring a Graphic Designer | Accelerator
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