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Curriculum

  • 9 Sections
  • 37 Lessons
  • Lifetime
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  • Week 1: Ideation
    Week 1
    3
    • 1.0
      Ideation | Accelerator
      30 Minutes
    • 1.1
      Ideation Assignment
      30 Minutes
    • 1.3
      Week 1 Assignments | Accelerator
  • Week 2: What's Your Why
    3
    • 2.0
      What’s Your Why | Accelerator
      10 Minutes
    • 2.1
      Storytelling and Why Stories Matter | Accelerator
      15 Minutes
    • 2.2
      Social Enterprise Versus Social Impact | Accelerator
      10 Minutes
  • Week 3: Introduction to Lean Model Canvas
    2
    • 3.1
      Using the Lean Model Canvas | Accelerator
      10 Minutes
    • 3.2
      Identifying Your Audience | Accelerator
      30 Minutes
  • Week 4: Customer Development
    5
    • 4.1
      Why Customer Discovery is Vital For Your Business | Accelerator
      30 Minutes
    • 4.2
      Conducting Customer Discovery Interviews | Accelerator
      30 Minutes
    • 4.3
      Customer Centric Design | Accelerator
      10 Minutes
    • 4.4
      UX Design | Accelerator
      30 Minutes
    • 4.5
      Week 2 Assignments – Customer Development | Accelerator
  • Week 5: Legal, Revenue and Finance
    5
    • 5.1
      Costs and Revenue | Accelerator
      30 Minutes
    • 5.2
      Creating a Financial Forecast | Accelerator
      30 Minutes
    • 5.3
      Understanding Legal and Copyright for Graphic Design | Accelerator
      30 Minutes
    • 5.4
      The Legal Stuff | Accelerator
      20 Minutes
    • 5.5
      Legal and Revenue Assignment | Accelerator
      30 Minutes
  • Week 6: Marketing Your Brand
    6
    • 6.1
      A Brand Story | Accelerator
      10 Minutes
    • 6.2
      Marketing in Startups | Accelerator
      10 Minutes
    • 6.3
      Growth Hacking | Accelerator
      5 Minutes
    • 6.4
      Creating a Brand Guideline For Your Business | Accelerator
      30 Minutes
    • 6.5
      Creating a Brand Guideline Assignment | Accelerator
      30 Minutes
    • 6.6
      Getting Started on Social | Accelerator
      30 Minutes
  • Week 7: Branding and Design
    5
    • 7.1
      Graphic Design | Accelerator
      10 Minutes
    • 7.2
      Hiring a Graphic Designer | Accelerator
      30 Minutes
    • 7.3
      Hiring a Graphic Designer Assignment | Accelerator
      30 Minutes
    • 7.4
      Introduction to Colour Theory | Accelerator
      13 Minutes
    • 7.5
      Colour Theory Assignment | Accelerator
      30 Minutes
  • Week 8: Marketing your Business
    5
    • 8.1
      Market Segmentation – TAM SAM SOM | Accelerator
      30 Minutes
    • 8.2
      Marketing KPIs and Tracking | Accelerator
      30 Minutes
    • 8.3
      Segmentation Tables | Accelerator
      30 Minutes
    • 8.4
      Marketing Funnels | Accelerator
      30 Minutes
    • 8.5
      Week 8 Marketing Assignments | Accelerator
      30 Minutes
  • Week 9: Developing Your Pitch
    3
    • 9.1
      Pitch Types | Accelerator
      30 Minutes
    • 9.2
      Developing Your Pitch | Accelerator
      30 Minutes
    • 9.3
      Pitch Assignment | Accelerator
      30 Minutes

Pitch Assignment | Accelerator

Now that you are at the end of this program, it is time to create you Pitch.

Pitches can range in length of time and format. It is best to prepare your 30 second Elevator Pitch, a 5 minute Pitch and a 10 minute Pitch along with a slide deck similar to what you have learned in the previous lesson.

Watch: Product Hunt Pitch Finals – Incluzion

This pitch is a good example of how your slide deck can be used along with your pitch.

Assignment:

  1. Create your slide deck based on the lessons this week.
  2. Draft your Elevator Pitch, a 5 minute Pitch and a 10 minute Pitch. Each pitch will contain more detailed information as time allows.
  3. Practice your various pitches. It is useful to practice in front of mirrors, to record yourself, and to practice in front of peers. You want to get comfortable pitching with no script or slide deck. Know your information!
Developing Your Pitch | Accelerator
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