Week 8 Marketing Assignments | Accelerator
Let’s understand your market better. This week, please complete the following:
1. What is the TAM SAM SOM for your market?
- TAM – Total Addressable Market
- SAM – Serviceable Addressable Market
- SOM – Serviceable Obtainable Market
Please include links to the data supporting each section.
2. Draft a Segmentation Table for your business using the lesson example.
| Segmentation Table | Customer 1 | Customer 2 | Customer 3 |
| Pervasiveness – scale and scope of segment need | |||
| Acceptance of offering by target beneficiary | |||
| Salience to customer/target beneficiary | |||
| Urgency to Customer | |||
| Visibility of benefit | |||
| Timeliness of effect | |||
| Credibility of company | |||
| Performance Contingency | |||
| Competitiveness of your solution | |||
| Fundability of the purchase and use by segment | |||
| Total |
3. Create a spreadsheet to keep track of your activities to complete the areas below.
- Funnel – Which phase of the funnel does this activity belong? (Think back to the journey map progress)
- Desired Result – What action do you desire to get in this phase?
- Communication Channel – Which channel are you using for this activity?
- KPI – What are the criteria for success?
- Tracking – How will you track these success criteria?